#RUIDOSOSTRONG

Amidst the terrible chaos of flooding in Kerr County, Texas, the neighboring town to my own hometown was also struck by incredible floods and massive volumes of water. Many lost their homes, pets, businesses and some lives were even lost. Ruidoso is so strong, but after breaking last year’s previous record breaking flood level, it becomes hard to handle. After watching town that holds so many of my childhood memories struggle to rebuild after last year, this flood has become even more devastating. I have always wanted to make an impact somehow, but never truly knew how. This is where I am going to use my platform to help my own people. I love this town, this town is my home. Please join me in sharing the love for this amazing mountain town. I will be opening Lucky R Heart Co. website a week early, to sell #RuidosoStrong designs in order to donate half of all proceeds made from Ruidoso tees to the Shelter Fund of the Community Foundation of Lincoln County. In an effort to help those who lost their homes and belongings in the Ruidoso floods, and to help this town bear down and prepare for our upcoming monsoon season that has only just begun. Lucky R Heart will also be accepting money donations via venmo or paypal. For my local folks, cash donations are welcome as well. Lucky R Heart Co. will launch partially, Friday, July 10 at 12 PM! A true view of the new site, with mock-ups of #ruidosostrong tees will be up and there are entirely ready to order. No other Lucky R Heart designs are ready yet, as we are opening early for this cause. Ruidoso tees will be the only items available on the site until next week.Official launch date with all merchandise will be July 19! All orders thus far will be preorders. Ruidoso Tees will ship within two weeks of ordering. Before I head back to school, I will donate one lump sum amount from half of all of the tees sold to the Shelter Fund of the Community Foundation of Lincoln County, and share with you all our contribution amount, striving to make a difference!Let’s come together for this amazing community, just like they always do for us.

HELP CONTRIBUTE

About Us

Hello everyone! My name is Bailey Wrye, and I’m a 5th-generation rancher from Capitan, New Mexico. My family and I ranch in Bingham, NM, where we raise Black Angus cattle and show goats. I’m currently pursuing my Bachelor of Science in Agricultural Economics and Agricultural Business at New Mexico State University, with minors in Marketing and Business Administration. I’ll be graduating in May 2026!

After graduating high school, my sister and I launched our very own R-Heart brand and began building our herd of Black Angus cattle. Over time, our brand has come to represent more than just our cattle—it reflects our roots, our family legacy, and the values that have shaped who we are.

Originally started in 2018 as Lava Rock Designs, my business began by selling vintage clothing and turquoise jewelry. When I left for college, life got busy, and I had to put that passion on hold. But now, with the help of my sister and family ideas, I’m running and relaunching it with a new name and a renewed sense of purpose: Lucky R Heart Co.

This brand is a tribute to my heritage and a celebration of the western lifestyle I love. I have big dreams and even bigger plans for this business, and I’m so excited to have you all along for the ride. Thank you for being part of this journey, and I can’t wait to show you what’s next!

~ Bailey

Lucky R Heart Co.

RUIDOSO STRONG TEES

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TURNAROUND TIME

All branded and printed tees are made-to-order and require a turnaround time of about 4 weeks from order placement to doorstep. Our designs are hand-pressed just for you!

Being a full-time college student, I will be back and forth from school for my last two semesters, creating orders and mailing them as soon as possible. My mission is to remain transparent, and keep you all updated on your order progress.

Set ship out dates will be given for each month, your order will be shipped on the soonest day to your order date.

NEXT SHIP OUT DATE FOR ALL ORDERS: ___________

SHOP BRANDED MERCH

Collections

  • Navajo Pearls

    Sterling Silver Navajo Pearls, they could even make your PJ's bougie.

  • Vintage Western

    THE BEST vintage westerns clothing, at your finger tips!

  • Turquoise Jewelry

    Rings, Bracelets, Pendants, Necklaces, all things that I fell in LOVE with.

  • Thrift Finds

    From Lululemon to 7ForAllMankind, cowgals don't discriminate. Pre-loved goodies, they're calling...

  • Sweatshirts

    7FAMK DOJO/KIMES Pocket Crewnecks, Branded, Embroidered, Comfy... all the things. 

  • NEW ARRIVALS

    NEWEST GOODIES | Check back here regularly to see the newest drops.

    NEW ARRIVALS