FALL Y'ALL

Fall 2026 drop is LIVE! Shop it here.

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VINTAGE AND GENIUNE JEWELS

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Lucky R Heart's Favorite Lucky Holiday...

OUR SIGNATURE COLLECTION

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COWGIRLS PLAY GOLF TOO

COASTAL COWGIRL COLLECTION

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Lucky R Heart Co.

Lucky Tee Club - Tee of the Month

$21.99 USD
$21.99 USD
Sale Sold out
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About Us

Hello everyone! My name is Bailey Wrye, and I’m a 5th-generation rancher from Capitan, New Mexico. My family and I ranch in Bingham, NM, where we raise Black Angus cattle and show goats. I’m currently pursuing my Bachelor of Science in Agricultural Economics and Agricultural Business at New Mexico State University, with minors in Marketing and Business Administration. I’ll be graduating in May 2026!

After graduating high school, my sister and I launched our very own R-Heart brand and began building our herd of Black Angus cattle. Over time, our brand has come to represent more than just our cattle—it reflects our roots, our family legacy, and the values that have shaped who we are.

Originally started in 2018 as Lava Rock Designs, my business began by selling vintage clothing and turquoise jewelry. When I left for college, life got busy, and I had to put that passion on hold. But now, with the help of my sister and family ideas, I’m running and relaunching it with a new name and a renewed sense of purpose: Lucky R Heart Co.

This brand is a tribute to my heritage and a celebration of the western lifestyle I love. I have big dreams and even bigger plans for this business, and I’m so excited to have you all along for the ride. Thank you for being part of this journey, and I can’t wait to show you what’s next!

~ Bailey

Lucky R Heart Co.

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BRAND REP CREATIONS

Designed by our lovely brand reps!

Their ideas, brought to life!

+ You can use their discount code for a discount on their tees!!

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Lucky R Heart Co. Crewnecks

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RUIDOSO STRONG TEES

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BRANDED MERCH

TURNAROUND TIME

All branded and printed tees are made-to-order and require a turnaround time of about 4 weeks from order placement to doorstep. Our designs are hand-pressed just for you!

Being a full-time college student, I will be back and forth from school for my last two semesters, creating orders and mailing them as soon as possible. My mission is to remain transparent, and keep you all updated on your order progress.

Set ship out dates will be given for each month, your order will be shipped on the soonest day to your order date.

SHOP BRANDED MERCH

The Middle of Nowhere Collection

There is a cowboy country club in the middle of nowhere... Bingham, NM.

Golf and polo themed designs, with a twist of cowboy.

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